{"id":15287,"date":"2022-05-04T11:33:48","date_gmt":"2022-05-04T10:33:48","guid":{"rendered":"https:\/\/www.worldpolicyconference.com\/?p=15287"},"modified":"2022-05-04T11:33:48","modified_gmt":"2022-05-04T10:33:48","slug":"soft-power-after-ukraine","status":"publish","type":"post","link":"https:\/\/www.worldpolicyconference.com\/fr\/soft-power-after-ukraine\/","title":{"rendered":"Soft Power After Ukraine"},"content":{"rendered":"<div class=\"article__byline\"><time class=\"vl-divider\" datetime=\"2022-05-03T13:20Z\">May 3, 2022\u00a0\u00a0<\/time><\/div>\n<div><\/div>\n<div class=\"article__byline\"><span class=\"byline\"><span class=\"listing__author author\">JOSEPH S. NYE, JR.<\/span><\/span><\/div>\n<div><\/div>\n<div class=\"article__abs u-mt-se\" dir=\"ltr\">\n<p><em>While hard military power will decide the outcome of Russia&rsquo;s war in Ukraine, the power of values, persuasion, and attraction are hardly irrelevant. Though soft power tends to operate more subtly and over a longer time horizon, it has nonetheless emerged as a key feature of Ukraine&rsquo;s defense.<\/em><\/p>\n<p>As Russian missiles pound Ukrainian cities, and as Ukrainians fight to defend their country, some avowed realists might say, \u201cSo much for soft power.\u201d But such a response betrays a shallow analysis. Power is the ability to affect others to get the outcomes you want. A smart realist understands that you can do this in three ways: by coercion, by payment, or by attraction \u2013 in other words, the proverbial \u201csticks, carrots, and honey.\u201d<\/p>\n<p>In the short run, sticks are more effective than honey, and hard power trumps soft power. If I want to steal your money using hard power, I can threaten to shoot you and take your wallet. It does not matter what you think, and I get your money right away. To take your money using soft power, I would need to persuade you to give me your money. That takes time, and it does not always work. Everything depends on what you think. But if I can attract you, soft power may prove a far less costly way to get your money. In the long term, honey sometimes trumps sticks.<\/p>\n<p>Read the entire article on the site of <a href=\"https:\/\/www.project-syndicate.org\/commentary\/soft-power-after-russia-war-in-ukraine-by-joseph-s-nye-2022-05?barrier=accesspay\">Project Syndicate<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>May 3, 2022\u00a0\u00a0 JOSEPH S. NYE, JR. While hard military power will decide the outcome of Russia&rsquo;s war in Ukraine, the power of values, persuasion, and attraction are hardly irrelevant.<\/p>\n","protected":false},"author":3,"featured_media":15009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[153],"class_list":["post-15287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-room","tag-153"],"_links":{"self":[{"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/posts\/15287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/comments?post=15287"}],"version-history":[{"count":0,"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/posts\/15287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/media\/15009"}],"wp:attachment":[{"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/media?parent=15287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/categories?post=15287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldpolicyconference.com\/fr\/wp-json\/wp\/v2\/tags?post=15287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}